American Advertising Federation- Corpus Christi Chapter- November Meeting: Effective Mobile Targeting
Join the American Advertising Federation's Corpus Christi Chapter at it's November Meeting. Guest speaker Ian Cunningham will discuss Effective Mobile Targeting.
With mobile devices in the hands of millions of consumers, advertisers are constantly looking for ways to integrate sophisticated data into their mobile campaigns. As the mobile industry grows at a rapid rate, it's difficult to cut through the complex information and determine how to achieve success for your clients with mobile targeting. This presentation demystifies mobile targeting by sharing:
- How to develop a successful campaign within the mobile ad ecosystem
- Why your geo-targeted ads will often show up 1,000 miles away
- How to navigate the cookieless mobile landscape
- Why, despite all of its downfalls, mobile can still be incredibly effective
- Everything you need to know about privacy in the mobile space
12:00 pm - 1:00 pm - Effective Mobile Targeting
About American Advertising Federation Corpus Christi Chapter
We are the only professional association that binds together the mutual interests of corporate advertisers, advertising agencies, media companies, suppliers and academia. The 50,000 nationwide members of the AAF share a commitment to make advertising a positive force in America’s economy and culture. We are advocates for the rights of advertisers and we work to educate policy makers, the news media and the general public on the value that advertising brings to the well-being of the nation and the world. At the same time, we respect the right of the public to truth in advertising, and we strive to represent these interests through education and self-regulation within our industry.
About Ian Cunningham
Ian Cunningham is a Digital Media Specialist and Account Director at Goodway Group. Ian has an exceptional track record of delivering digital media solutions and driving sales, revenue, and market share growth in the automotive, luxury, retail, textiles and technology industries.
Prior to joining Goodway, Ian served as an Account Supervisor with Young & Rubicam, managing $15 million in business throughout Texas, South Texas and Oklahoma and led the Dallas field office to rank highest of all 13 Y&R field offices across the country. Ian also developed the first regional advertising guidebook for Y&R as introductory tool for new client board members to inform and manage client expectations.
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Date and Time
Tuesday Nov 12, 2013
11:45 AM - 1:00 PM CST
November 12, 2013 11:45 am - 1:00 pm
Location
Corpus Christi Town Club 800 Shoreline Drive
Fees/Admission
Lunch provided for AAF-CC members Guests $25 Students $20
Website
Contact Information
aafreservations@gmail.com; 361-945-7352
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