Director of Marketing

Job Title: Director of Marketing - Medical Practice

Location: Corpus Christi, Texas

Pay: Starting at $100,000.00 and up Depending on Experience

About Us: A fast-growing local medical facility with an established network and strong reputation in town is dedicated to delivering high-quality patient care. We are seeking a strategic and innovative Director of Marketing to join our team and enhance our brand presence in the community while always upholding our culture and Core Values.

Position Summary: The Director of Marketing will be responsible for developing and implementing comprehensive marketing strategies to promote our services, enhance patient engagement, and drive growth. This role requires a strong understanding of the healthcare industry, exceptional communication skills, and the ability to lead a marketing team.

Key Responsibilities:

• Strategic Planning: Develop and execute a multi-channel marketing strategy that aligns with the practice's goals and objectives.
• Brand Management: Oversee brand development and ensure consistency in messaging across all platforms and materials.
• Digital Marketing: Lead digital marketing initiatives, including website management, SEO, social media, email marketing, and online advertising.
• Community Engagement: Foster relationships with local organizations, community groups, and healthcare professionals to increase visibility and promote services.
• Patient Acquisition & Retention: Design and implement patient outreach programs to attract new patients and retain existing ones.
• Market Research: Analyze market trends, patient demographics, and competitor activities to inform marketing strategies.
• Content Creation: Oversee the creation of compelling content for blogs, newsletters, social media, and other communication channels.
• Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources.
• Performance Metrics: Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Team Leadership: Lead and mentor the marketing team, fostering a collaborative and creative environment.

Qualifications:

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field; Master’s degree preferred.
• Minimum of 10 years of marketing experience, with a focus on the healthcare industry.
• Proven track record in developing successful marketing strategies and campaigns.
• Strong understanding of digital marketing tools and analytics.
• Excellent communication, interpersonal, and leadership skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with healthcare regulations and compliance issues is a plus.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to make a significant impact in a growing medical practice.
• Supportive and collaborative work environment.

Job Type: Full-time

Great Benefits!

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Work Location: In person